LOA Social Club approached us to develop an original event series that would generate buzz, revenue, and renewed cultural relevance for their luxury rooftop venue in Atlanta. While the space was stunning, it lacked a signature experience that could truly match its upscale aspirations. The challenge was to reimagine the rooftop not just as a beautiful backdrop, but as a destination worth planning around—one that could authentically resonate with Atlanta’s tastemakers and social connectors.

To meet the moment, we developed Departure Saturday—a flagship monthly event that transformed LOA Rooftop into an immersive nightlife experience inspired by iconic party destinations around the world. We started with deep research into what makes international party scenes like Tulum, Mykonos, and St. Tropez unforgettable, from sensory detail and music to food, lighting, and cultural rituals. Then we reverse-engineered that energy for Atlanta. We assembled a collective of DJs, promoters, dancers, costume artists, and brand partners to execute each event with intention—from curated welcome bands and immersive decor to custom cocktails, boarding passes, and live destination-themed performances. This wasn’t just about throwing a party. It was about transporting guests without a passport.

Departure Saturday quickly became one of Atlanta’s most talked-about nightlife experiences, drawing packed crowds and generating over $500K in revenue for the venue. Each month, guests arrived ready to "depart" to a new locale, immersing themselves in the sound, flavor, and rhythm of a different global destination. With nationally recognized DJs, strategic brand collaborations, and a consistent narrative that elevated LOA’s brand perception, we turned the rooftop into more than a venue—we turned it into a passport to culture.